On a writing break, I treated myself to surfing the news on the internet. My first stop was, as usual, the BBC.
Today, I couldn’t believe what I saw, err, I mean read. At first, it seamed like a victory for Jaime Oliver and folk that are against Pink Slime. (Myself included.) But then, I saw something as grotesque as “pink slime meat method” (that is not just used for cows, but chickens too): the meat industry in America is working out of its same methodology which got themselves into this mess in the first place. They are attempting to manipulate a situation in hopes of bettering themselves, in the name of the American economy.
I actually guess there is one more point to write: the real problem is not the dysfunctional meat industry, it is that the at-large culture has lost some critical sense of engagement, such as questioning where things have come from, why things are the way they are, and do things need to remain this way? With the loss of a critical perspective, people will be “fed” whatever is in front of them. Jaime Oliver simply helped people recover a bit of self-awareness and critical engagement, which shocked and enraged the American meat industry. It previously was able be an oppressive spirit to people. Now that a rebranding of pink slime will most likely happen, will people have the “agility” to be critically aware elsewhere in the food world?